Doing what is right, even when it’s difficult or unpopular. It means standing firm in our values, treating others with respect, and staying true to our commitments. This foundation of honesty and accountability guides our actions and builds trust in everything we do.
Collaboration unites wisdom, eases burdens, and gathers strength. At Jinlei, we consciously safeguard the interests of the nation, society, our enterprise, employees, shareholders, and other stakeholders. Staying true to our original aspirations, we move forward with determination, striving to build a collaborative, win-win future where we work in unity, share responsibilities, and grow together.
Innovation drives enterprise vitality. At Jinlei, we champion continuous improvement, embrace technological progress, and actively cultivate a culture of creativity and progress. By relentlessly pursuing better solutions and smarter processes, we ensure sustainable development and secure our leadership in the industry.
To understand principle is to discern the beginning and end of affairs, to perceive the subtleties of things, and to recognize the laws that govern them. Principles define the order of things and guide the way of action. At Jinlei, we closely observe market trends, understand customer needs, rigorously control product quality, seize opportunities, and make decisive, strategic choices — continuously strengthening our core competitiveness.
Sincerity builds character, trust builds enterprise; Without trust, no standing – without sincerity, no prosperity.” At Jinlei, we strictly adhere to regulations, laws, and company standards in all our operations. We honor our promises, speak with honesty, and act with sincerity. Through unwavering integrity, we have established a positive and trustworthy reputation within society, our industry, and among our business partners.
